Three Strategies to Consider in the Year Ahead: Deloitte US 2021 Report
Since spring 2020, the COVID-19 pandemic has been accelerating structural challenges and trends that have long faced the media and entertainment (M&E) industry. Kevin Westcott, Deloitte’s US Tech, Media, and Telecom leader, explores the biggest media trends for 2021 and shares his entertainment industry analysis. MORE
Vogue Business, 23 February 2021
In a world still coping with the Covid-19 pandemic, social media weekend feeds of parties and restaurants are no longer on the agenda. Instead, consumers of all ages are donning leggings, pounding pavements, doing burpees in their living rooms and posting their progress on platforms such as Strava, Nike Running Club or Fiit. Online fitness communities have soared over the last 12 months in response to the closure of gyms and restrictions on spectators at sports events.... MORE
Club Industry, 22 February 2021
The fitness market has felt the impact of the COVID-19 epidemic, and what happens in 2021 largely depends on the speed and scale of a global vaccine rollout. As clubs look forward, exciting new ideas and technology have emerged. These key digital fitness trends will shape the next decade:... MORE
Well + Good, 16 February 2021
The COVID-19 pandemic has shut down thousands of fitness studios and gyms, and many national chains, including Flywheel Sports and 24 Hour Fitness, have had to file for bankruptcy. Some businesses have stayed afloat thanks to virtual streaming, outdoor workouts, and private training—or by offering a combination of all three to clients—but many more could not... MORE
Forbes, 14 February 2021
Count me among them. Whether large gyms with the latest and greatest equipment or small boutique-like studios, the pandemic has disrupted the fitness routines of many people, our favorite workout spots having been forced to suspend operations. While in-home fitness opportunities had already been steadily on the rise, Peloton being a key player, Covid has served to dramatically accelerate the search for in-home options to help keep us in shape. s... MORE
Globe News Wire, 9 February 2021
Online yoga is increasingly important and popular. Forbes reports, “a huge jump in consumers accessing virtual (fitness and wellness) content since March of 2020. 73% of consumers are using pre-recorded video versus 17% in 2019; 85% are using livestream classes weekly versus 7% in 2019.” . MORE
Healthline, 26 January 2021
If the year 2020 has taught us anything, it’s that our health takes priority. In addition to the many societal changes of last year, the way we exercise has changed, too. With more people staying at home without access to gyms, the fitness landscape has transformed dramatically... MORE
Yahoo! Finance, 22 January 2021
Gyms have been hit hard by the ongoing crisis, with one in six people (16%) cancelling a membership – and a further 16% considering doing so in the future, according to a survey of 6,000 by Aviva. But, more positively, there is evidence of a boom for online exercise services as people look to stay fit in the safety of their own homes instead. One in 10 (11%) Brits said they signed up to online fitness classes or subscription services during 2020. In addition, many more people said they are considering making such changes but have yet to take the plunge... MORE
Bloomberg, 19 January 2021
Virtual classes and mental health options were turbocharged by the pandemic. Gym chain executives expect that to continue. “It’s not about bikini body goals, because who knows when we’re going to go on vacation again,” said Josh McCarter, chief executive officer of the fitness booking platform MindBody. “Covid-19 has pushed people to think about health more holistically.” ... MORE
Washington Post, 7 January 2021
In 2020, fitness moved from gyms to living rooms. It's not going back... MORE
Worldwide Survey of Fitness Trends, 29 December 2020
Did the COVID-19 pandemic alter your exercise routine and prompt you to use digital streaming to participate in fitness classes? If you answered yes, you’re not alone... MORE
The Verge, 26 May 2020
As more of the US goes under quarantine to limit the spread of COVID-19, yoga studios and instructors have moved online to connect with clients and stay afloat... MORE